British Gas expands crowdsourcing scheme
Seb JosephBritish Gas is to crowdsource ideas from 50,000 people on what they want from an energy company as part of its wider efforts to regain the trust of UK homeowners.
British Gas is to crowdsource ideas from 50,000 people on what they want from an energy company as part of its wider efforts to regain the trust of UK homeowners.
Gateway, the US computer giant, is recruiting a retail operating director to handle its UK high street store roll-out programme. Last year, Gateway became the biggest US seller of consumer PCs and is planning rapid expansion in the UK, where it owns a dozen stores. It plans to have 30 by the end of this […]
Most UK mums have been budgeting all year; but will this remain the case for Christmas? IPC Advertising’s director of insight Amanda Wigginton explores.
BrandZ’s annual list of the world’s most valuable brands shows fortune is smiling on those in the luxury and fast food sectors, but is less kind to those in the insurance categories.
The Sunday Times will debut its iPad app this weekend as part of a bundled £2-a-week subscription deal or as a free addition for annual print and digital Times subscribers.
HMV Group reports like-for-like sales plunged 11% for the first half of its financial year, as it seeks to transform itself into a broad-based entertainment brand.
Last week, Apple overtook Microsoft as the world’s most valuable technology company. How has it managed to be so successful? Pundits love to say “innovation”, but if you go beyond the generic answer and break down the specific steps in Apple’s business model, an intriguing picture emerges.
Watch the new Thomson ad here.
It seems that insurer Prudential, recently in the headlines for proposing one of the largest and most audacious deals ever by a British company, is about to hit the skids. Though nothing will be made formal until a shareholder vote next Monday, it appears that Prudential’s proposed $35.5bn (£24.6bn) takeover of AIA, the Asian insurance arm of its rival AIG, is dead.
Morrisons is thought to be looking to appoint a brand director as part of the ongoing shake up of its senior management structure.
TNT Post and the Direct Marketing Association (DMA) have signed a “letter of understanding” that commits both parties to promoting environmental best practice in the direct mail sector. The letter between the two organisations demonstrates a commitment to responsible use of direct mail and proposes the implementation of at least two joint initiatives over the […]
Guinness is to launch its latest television advertising campaign “Dark Life” to promote the “magical liquid darkness” of the drink. It features places around the world including New York and Hong Kong being transformed by a “magical liquid darkness which brings on the night; bursting with vital energy and the promise of enriching experiences…just like […]
Ever wondered how creatives come up with those wonderfully crazy ads that will either propel your brand to the top spot, or end up being slammed by the Advertising Standards Authority? Well here’s your chance to find out. Each year, the Creative Circle holds its “Role Reversal” seminar at the esteemed Trinity College, Oxford. The […]
Almost 65% of those who responded to MarketingWeek.co.uk’s poll last week have cut back on buying branded bottled water. MarketingWeek.co.uk asked: “Have you cut back your consumption of branded bottled water?” The poll found that only about 35% of respondents are still maintaining the same consumption levels of bottled water. The bottled water industry is […]
Healthcare insurer Bupa has appointed marketing consultant Pat Stafford as its new UK marketing director, following Bruce Tranter’s controversial resignation last month (MW October 2). Stafford, who has been working on a consultancy basis with Bupa, is a former senior marketing executive with British Airways and Mars. On January 12 next year she will take […]
CNN is under fire in Europe as rival 24-hour channels eat into its market share. The US giant has hired a new agency and boosted its ad spend in an effort to be more ‘relevant’ to Europeans. Will it work?
Brands including Facebook, Marks & Spencer and Everything Everywhere are to advise the government on transforming its public services to become “digital by default”.
As the icy chill continues to depress my journey to and from work, the recruitment freeze that has hamstrung our growth for the past few years is finally showing signs of thawing. I have official clearance to at last expand the brand team and I plan to fill my boots. However, it is important to […]
Ellie Simmonds could be set become the highest-earning British Paralympian ever with a surge in commercial and sponsorship earnings following her gold medal wins at the London 2012 Games.
Millward Brown has unveiled a list of the Top 50 most valuable Chinese brands which together have a total value of $280bn (£177bn).