How to create meaningful experiences this peak season
Richard Robinson - LeadFamlyUtilising gamification will enable brands to increase engagement and lead generation from potential customers in the run-up to Christmas.
Utilising gamification will enable brands to increase engagement and lead generation from potential customers in the run-up to Christmas.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Apple is “on course” to become the world’s first trillionaire brand after topping Kantar’s BrandZ ranking for the first time since 2015.
Marketers are prone to impostor syndrome, but solid training and a more realistic view of your peers’ achievements will show your worries are unfounded.
From the Eureka moment 10 years ago that persuaded him to become “function agnostic” to the search for substance over superficial success, the outgoing UKTV marketing boss reflects on his lessons from 25 years in marketing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
After refreshing its website in April, Primark has now outlined plans to “transform” its digital offer, as it posts an 81% boost to sales in the third quarter compared to 2021.
In the second of our new series on what makes a great marketing organisation, marketers share their tips on how to build a bank of influence in business and why learning the language of finance is a fix for impostor syndrome.
The answer to that question is “probably yes”, according to the latest GfK consumer confidence index, which slips further into negative territory.
Streamlined processes, the principles of Ehrenberg-Bass, and creating an ‘engaged marketing community’ are all helping the privately-owned snack company drive growth, says marketing boss Kevin McNair.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Unilever-owned brands including Ben & Jerry’s and Magnum will no longer target children or gather their data in any of its markets.
Consumer confidence is expected to hit “new lows” this summer as people’s view of their personal finances and the economic outlook go into freefall.
The drinks giant is aligning marketing, B2B and direct-to-consumer under the leadership of its newly-created chief growth officer.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Waitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With Marketing Week research revealing a socio-economic pay gap of 19.1% and the representation of working-class people in the creative industries going backwards, is it time marketing addressed its “class crisis”?
Boohoo is targeting growth in the second half of this year after elevating its marketing investment to build its newly acquired brands.
Brands shouldn’t wait until they are on a “downward trajectory” to launch new work, argues Malibu’s top marketer.