MoneySuperMarket, Vodafone, BT: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
The BBC’s decision to invest heavily in research should be celebrated by us all and noted by marketers. Investing 5% of your budget in market research is not superfluous, it’s key to understanding customers, serving them better and growing your business.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say analysts.
Insight-driven decisions and a data culture that supports creativity are the lynchpins of the CMO role in today’s digital economy.
Retail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
Ritson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From discussions about planning in uncertain times at Marketing Week’s Festival of Marketing to the launch of our 2022 Top 100, it’s been a busy week. Here is my take.
Strongly branded companies recover quicker from crises and retain a stronger performance going forward, Brand Finance’s latest research indicates.
Marketing budgeting is flawed. Marketers are more confused about budgeting than ever before. Here’s your complete three-step guide to fixing it.
When PZ Cussons went from a trade-led organisation to being “in the business of building brands”, the transition was the responsibility of everyone at the company, not just the marketers.
Businesses in “victim” sectors should work out whether investing to secure additional share of market during a downturn is worth the cost, argues econometrician Grace Kite.
CEO Ramon Laguarta claims consumers in Europe and beyond are following PepsiCo’s brands as they “stretch” to higher price points, although the inflationary environment means challenges ahead.
The ad-supported plan will cost subscribers £4.99 per month when it launches in the UK on 3 November
Certain food and drink brands live fondly in the memories of many British consumers; but nostalgia alone won’t help keep consumers coming back.
Many of the UK’s biggest retailers will be closing up shop during the Queen’s funeral on Monday but not all brand responses have been well received.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.