Sex, lies and market research: How to get more truthful survey responses
Richard ShottonExperiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable.
Experiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable.
Responses to the Queen’s death show marketers think brands have a place in consumers’ lives. You’ll be more effective if you recognise their insignificance.
The grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.
The Co-operative Bank sees its customer-led standpoint on issues such as the environment and human rights as what makes it different from other banks.
While the gap is getting smaller, research shows there are still some major gaps between consumers’ media consumption and what the industry thinks is happening, underlining the need for market orientation.
For marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
When Jope’s successor takes over as CEO in 2024, they will take on challenges ranging from brand purpose to sustainability, and digitalisation to the long-term impact of inflation.
With CEO Alan Jope set to leave, Unilever faces battles not only with investors aiming to deprioritise brand purpose, but with its own Ben & Jerry’s brand, which is suing it for abandoning purpose commitments.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the UK brands’ stalling growth to Next’s CEO’s assertion that marketing spend is ‘not a decision made in the boardroom’, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As we reveal Marketing Week’s 2022 Top 100 most effective marketers, it’s time to take stock and celebrate the achievements of some of the best marketers working in the UK today amid some of the most challenging times.
The FMCG giant has reduced marketing spend as a percentage of sales by 80 basis points, while driving a 6% increase in net sales.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
From Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.