How the aid sector plans to reverse a ‘cataclysmic’ drop in support
Michaela JeffersonThe UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
The UK’s international aid organisations are launching a joint campaign for the first time, aimed at rebuilding the prospects of the entire category.
Marketers just can’t resist pointless fads, which is why you can now buy your own piece of marketing history with my freshly minted series of non-fungible tokens.
We arm you with all the numbers you need to tackle the week ahead.
The pet food giant’s European marketing director outlines six lessons he and his team have learned through launching five direct-to-consumer businesses over the past 18 months.
The 2022 Marketing Week Career and Salary Survey reveals marketing is becoming better appreciated for its strategic role in business, suggesting marketers’ contribution during the Covid crisis and wider effectiveness push is paying off.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
As exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From the level of influence marketers have in their business, to the data skills gap and acceleration of restructures, the 2022 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Companies are prioritising external hires to bridge the data skills gap, with a third of marketers describing data and analytics talent as a recruitment priority. But are brands adopting the right strategies?
The asymmetry between millions of available songs and the five companies dominating streaming means no artist can put Spotify in a corner.
As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
With statistics revealing a record 32.9 million people in the UK watched women’s sport in 2021, broadcasters and brands have a significant role to play in helping the sector achieve its £1bn goal.
Increased marketing investment behind Coty’s key beauty brands has resulted in a “true turnaround of the business”, with revenue up 12% over the second quarter.
Sage spent an additional £50m on marketing this year, as the B2B business refreshed its brand and revealed its first-ever purpose statement.
This month’s improvement likely reflects a “collective sigh of relief” as the UK gains a new prime minister, following the economic chaos of recent months.
The drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.