Adidas, Twitter, Snapchat: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Investment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
While effectiveness researchers Kantar and System1 disagree on which Christmas ad is the best brand builder this year, both agree this year’s crop of ads have been stronger than 2021’s.
The effectiveness expert warns marketers to stop “neglecting” price and start thinking like economists.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Boasting 16 years of consecutive growth, baby food brand Ella’s Kitchen has thrived by acting as a “service brand” rather than an FMCG company.
From the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
From Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
Sainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.
The travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Moonpig’s focus on payback to the growth of Ella’s Kitchen, it’s been a busy week. Here is my take.
Travel brands need to think carefully about how and when they spend their marketing budgets and launch discounts, as British holidaymakers look to save their cash.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The 2023 Career and Salary Survey reveals marketing is still seen as a cost – rather than an investment – by some brands, while marketers are ramping up their search for a good working environment.
An increasing number of former finance, sales and operations directors are being appointed to senior marketing roles. What do these leaders bring to the table and why the switch?
If marketers are to reclaim their influence over the product in the 4Ps, how do they get the best out of their relationships with design agencies?
Guinness is the rare example of a brand with solid foundations in its product and brand assets, whose full potential is realised by brilliant marketers.
The Danish brewer reported operating profit growth of 13.2% to DKK 11,470m (£1.38bn) for 2022, with organic revenue up by 15.6%.