Tesco, British Gas, Aldi: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With this year’s Career and Salary Survey revealing the bulk of marketers are under 45, what’s happening to shape the industry in this way?
According to YouGov’s BrandIndex, Fanta’s brand was superior to Lilt’s on all key measures in 2022.
Live music experiences are places where brands can literally surprise and delight fans, so long as they are in tune with their euphoria and make the most of the marketing opportunity by starting early, while fans are in the discovery and planning phases.
Whisky brand Jameson has increased the ROI on its media spend by 40% in the US, thanks to Pernod Ricard’s digital transformation efforts, the business claims.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the numbers you need to tackle the week ahead.
The hire comes as supermarket looks to fend off Aldi, which has been stealing share from the major supermarket brands.
Hinchliffe was promoted to UK CMO in July 2021 following the departure of Meghan Farren. His departure comes after more than eight years with the brand.
Marketers have lost sight of proper research into what drives brand successes and challenges, distracted by the lure of woolly ‘insight’.
The majority of marketers feel confident in their ability to influence change, according to our 2023 Career and Salary Survey. But there is still a gap between B2B and B2C when it comes to businesses understanding of marketing’s role.
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Data from Marketing Week’s 2023 Career and Salary Survey reveals Gen Z marketers feel the most secure in their roles and least confident, but the trend reverses as marketers age.
Recessions often lead brands to retrench into short-term tactics and performance media, but there’s now more data than ever to inform the most effective plan for your market.
Consumer confidence increased slightly in March, but as people continue to grapple with sky-high food prices and energy bills there are no “compelling signs” things are going to improve any time soon.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Data shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness.