Why brands are banking on new store formats amid cautious return to the high street
Matthew ValentineWith a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth.
With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth.
Pets at Home has “refreshed” its brands, bringing them all under the Pets umbrella as it looks to draw better connections between the different arms of the business.
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The company, which owns brands such as Heinz, Philadelphia and Capri Sun, is being “savvy” about how it deploys discounts and promotions in the current inflationary environment.
Mars Petcare’s European marketing director explains how to follow the company’s lead in demonstrating marketing’s business and financial contribution.
As LinkedIn enters its third decade, the professional network’s CMO tells Marketing Week it is reflecting on its past to inform its future.
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Short tenures engender short-term thinking, as the UK economy currently demonstrates. To be successful, both politicians and marketing teams need time to learn what works and what doesn’t.
As the online fashion giant posts lacklustre results for 2022, new CEO José Antonio Ramos Calamonte outlines his plan to deliver long-term sustainable growth.
Consumer confidence remains close to last month’s historic low as a combination of rising prices and political unrest take their toll.
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Our marketing columnist experiences an epiphany on his couch that leads him to revise his opinion of Heinz pasta sauce and the state of modern marketing.
Challenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
A braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.
With the launch of its first retail store and an evolving media strategy, Gymshark’s chief brand officer and CEO are bullish about brand’s ability to reach beyond its core customer base.
FIFA partners such as Coca-Cola, Visa and Adidas should have taken themselves out of the game, rather than sanitise the image of a tainted tournament.
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