Mondelez UK sales ‘holding up well’ despite HFSS restrictions in store
Michaela JeffersonMeanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
Meanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
Despite a brand health wobble in the UK over the last decade, Sprite remains one of the world’s most valuable soft drink brands. With fresh investment behind its zero sugar variety, analysts believe it is well-positioned to grow The Coca-Cola Company’s status in the flourishing no sugar market.
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The trade down to own label “shows little sign of stopping”, according to Kantar’s latest data, with Aldi and Lidl also continuing to steal market share.
ITV’s 2022 results show advertisers continuing to shift spend from linear to digital TV advertising, as they approach the first half of 2023 with “caution”.
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We arm you with all the numbers you need to tackle the week ahead.
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
The retailer’s revenues decreased over the first half of its financial year, dropping to £129.79m compared to £142.9m the year prior. Profit dropped from £16.2m to £6.3m.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From social media being revealed as the most overrated skill to calls for workplace equality on International Women’s Day, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.
From assigning tasks and lines of report to finding the right time for training and the need to go back to basics, there are many things brands must bear in mind when taking on an apprentice.
After announcing tax reliefs for the creative sectors, the chancellor laid out plans to fill the UK’s job vacancies by supporting the older workforce and mothers. However, there was no mention of reforming the Apprenticeship Levy.
Inflation hit the John Lewis Partnership “like a hurricane”, says chair Sharon White, with “strong sales” at John Lewis offset by declining sales at Waitrose.
Highlighting how having ‘no fixed address’ can exclude people from society, HSBC teamed up with Shelter to tackle the financial exclusion faced by the homeless community.
Driving awareness and salience of the Taste the Difference brand has been a core mission of Sainsbury’s throughout the year, head of campaigns Laura Boothby says.
The talent development organisation is currently pursuing expansion across the Asia Pacific region for 2023, and is hoping to increase its impact across Europe and the USA.
In addition to the advert, the campaign will see the character take to in-store tannoys to make announcements and the launch of an Elf-themed range.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.