Luxury, prices, wellbeing: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
While mentoring can feel like it’s reserved for senior leaders with strong networks, marketers are finding new ways to open career support up to the next generation.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Inglis led marketing at John Lewis for 12 years, before leaving in 2020 to explore new opportunities. Now he is on a “mission” to eradicate the term ‘B2B’.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
The brand believes a focus on “hyper-personalised” customer journeys, expanded gifting and a subscription service will help it grow following a post-lockdown lull.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
In the last of our series on what makes a great marketing organisation, marketers explain why “living the clichéd conversations” about company culture is crucial to turn intentions into action.
The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Loyalty schemes, credit and an omnichannel approach are some of the ways in which Currys plans to build a customer base that “keeps coming back”.
The launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Boris Johnson’s resignation to the purpose of purpose, it’s been a busy week. Here is my take.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As inflation hits record highs, showing solidarity with shoppers, refusing to sacrifice innovation and following customer data closely could help brands survive.
The FMCG giant is looking to build “sustainable results over a long period of time”, which means continuing to invest in its brands even as cost inflation bites.
Responding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.