Marketing Academy opens applications for 2023 Fellowship programme
Michaela JeffersonApplications for the free executive development programme for CMOs will close on 4 November.
Applications for the free executive development programme for CMOs will close on 4 November.
Uber’s overall brand health score is at its lowest in more than two years, but consumer purchase intent has been unaffected by the unlawful practices revealed in the 124,000 leaked documents.
The British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
Despite claiming a sizeable US presence, the Mexican casual dining chain is approaching its UK expansion with a “challenger spirit”.
Concerns remain, however, around the condition of the UK labour market, with marketers citing skills shortages and rising wage pressures.
New product launches and strong international growth have helped Premier Foods increase market share both in-store and online.
Essity, the company behind brands including Cushelle, Tena and Bodyform, says it has increased sales volume across all business areas despite putting up costs.
The cost of living crisis is weighing heavy on consumers’ minds, with confidence “languishing” at a historic low of -41.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
McDonald’s is looking at digital, loyalty and creativity as key opportunities for growth amid a difficult economic environment.
Coca-Cola’s CEO has said the company is watching closely for consumer behaviour changes, as it reports a 12% jump in net revenue.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From brands mitigating the impact of rising costs by increasing investment in marketing to calls for a standard set of effectiveness metrics, it’s been a busy week. Here is my take.
We arm you with all the numbers you need to tackle the week ahead.
Domino’s will increase marketing investment by around 45% over the second half of the year as it looks to “sharpen” its message and talk up value.
Six brands have been shortlisted for the 2022 Marketing Week Awards Brand of the Year, with the winner to be announced in November.
Expedia says it is bucking the norm for travel booking firms by focusing on growing customer lifetime value and retention over chasing individual transactions online.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the Lionesses’ historic Euros win to the looming recession, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.