Is the M&S brand back?
Rachel LawlerM&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the BBC’s brand plans to Oatly’s positioning, it’s been a busy week. Here is my take.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
Inflation in the UK fell to 8.7% in April, but this is unlikely to translate to confident consumers or companies just yet.
Consumer confidence is in the best place it’s been for 17 months, but marketers are urged to continue exercising caution as it “could all get far worse”, according to the latest data from GfK.
It could cost Tesco £8m to remove its Clubcard prices marketing assets, following the supermarket’s second loss against Lidl at the High Court in its long-standing trademark dispute.
With the launch of its first consumer-facing corporate campaign, Phoenix Group is looking to establish its brands more broadly and build trust, as well as raising awareness of the pension gap.
Marketing Week’s Language of Effectiveness survey shows more marketers believe digital is an effective brand building tool than offline. It would signal a seismic shift in perceptions but are some digital channels more effective at building brands than others?
We arm you with all the numbers you need to tackle the week ahead.
More SMEs are focusing on performance marketing than last year. But what are startups spending their budgets on?
The online supermarket is injecting a heavy dose of humour into its latest campaign, as well as focusing on value, as it looks to win over customers.
Mars Wrigley’s chief brand officer says its marketing is “building on the shoulders of giants”, but to keep up with evolving consumer demands it has been overhauling how it approaches media, data, team building and purpose.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From McDonald’s effectiveness drive to marketers’ lack of interest in price, it’s been a busy week. Here is my take.
Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the importance of product to hiring from outside marketing, it’s been a busy week. Here is my take.
Kenco has been the biggest media spender in its category for the last two years, something it believes is important, regardless of the economic climate, to increase mental availability and steal share from the market leader.
Ocado’s CEO called discounting a “balancing act” as the online supermarket revealed it slashed its marketing budget by nearly a third in the first half of the year.
The IPA Bellwether report indicates significant uptick in both promotional and direct marketing spend during the most recent quarter, helping drive an overall increase in marketing spend.
Despite margins falling to their lowest level since 2019, Tesla will continue to discount its vehicles amid a “turbulent” economic environment.