Consumer confidence plummets as ‘reality starts to bite’
Lucy TesserasEvery key measure of consumer confidence dropped in July as people continue to struggle to make ends meet.
Every key measure of consumer confidence dropped in July as people continue to struggle to make ends meet.
We arm you with all the numbers you need to tackle the week ahead.
Unilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
The Dave and Gold owner’s top marketer believes it is “greater than the sum of its parts” and wants to grab a greater share of attention across broadcast.
The soft drinks giant credits work on lowering entry points through price-pack architecture and digitised B2B platforms after raising organic revenue forecast for 2023.
Mattel is seeking to tap into the potential of the value of the IP it owns on brands including Barbie, Polly Pocket, Barney and Hot Wheels following the success of the Barbie movie, which opened last week.
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Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Despite the uplift, spend increased at a slower rate than previously.
Stretched businesses are making their budgets go further by hiring in a CMO for a day a week, while marketers themselves are eyeing up the opportunity to tap into variety.
TV has long been one of marketers’ preferred ad channels, but its importance has declined massively over the past year, according to Kantar’s latest Media Reactions report.
A sizeable minority of marketers are either adopting an ad-hoc approach to tracking effectiveness or limiting their audit to once yearly. Worse still, some respondents to our survey report that they’re not carrying out any effectiveness analysis at all. The reasons are many and varied but chief among them, a lack of confidence in their capability.
Waitrose head of marketing Emma Isaac will join the bank as its first chief marketing officer at the end of October.
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Marketers are too quick to jump on tactical and short-term solutions rather than carry out a proper diagnosis of why customers are leaving their brands, says Virgin Media O2 director of customer experience Marie Feliho.
Inglis joined Sage in 2022 after a decade-long stint at John Lewis.