HMV thrown lending lifeline
Lara O'ReillyBeleaguered entertainment retailer HMV has agreed a refinancing deal with its lenders to secure its short-term future.
Beleaguered entertainment retailer HMV has agreed a refinancing deal with its lenders to secure its short-term future.
Toyota is launching an ad campaign starring Supergrass frontman Gaz Coombes to promote its Yaris model to young women.
Alcohol industry trade bodies have reacted angrily to the Governments decision to increase alcohol tax, calling the decision a death warrant for the on-trade that will cost thousands of jobs.
A new breed of ’brand dating agencies’ are turning partnership deals on their head by linking brands by personality traits rather than shared needs. Have we seen the future of corporate alliances?
Kerry Foods is searching for an agency to handle the below-the-line account for its Cheesestrings brand. There is currently no incumbent on the business. The agency will work alongside the brand’s above-the-line agency, Fallon. The BLT account will have a sales promotion focus, including on-pack and in-store activity. Although a formal pitch has not been […]
Marks & Spencer denies it looks “silly” by featuring Theo Walcott in its World Cup ads, since the player failed to make the England squad.
Royal Bank of Scotland (RBS)-owned The One Account has awarded its £9m advertising business to Clemmow Hornby Inge (CHI). The snap review, in which CHI and incumbent TBWA/London were the only two agencies to pitch, was called in response to TBWA/London winning rival Abbey National’s £18m business earlier this year (MW April 10). The incumbent […]
Another week, another set of stats on how DM is still highly valued by customers as a marketing channel from a supplier that does business in the sector. But there are findings in this new report on technology and brand relationships from Acxiom that ring true – and it appears a rigorous survey. Acxiom asked […]
The Diary’s desk is covered in promotional junk, ranging from a rubber chicken to a broken Osbournes mug and even some elbow-pads. Of late, the hard-pressed cleaners have been complaining about the mess. The Diary urgently needs to get rid of some of it and a competition would seem to be the fairest way of […]
What made you want to get into brands/advertising/media/marketing? I didnt want to go down tpit or work on Barnsley market.
Tesco says it is aiming to become as strong in non-food as food retailing as it posted record profits for a British retailer of 3.13bn for the 12 months to end of February.
The Natural Hydration Council, the bottled water industry body, has launched its first ad campaign in a bid to stave off declining sales of bottled water brands. The press and outdoor ads, created by Merle, launched this week promoting the health benefits of water and hydration, with the strapline, “you ought to drink more water”. […]
Philips’ strategy to invest in local marketing that appeals to consumers emotions appears to have paid early dividends, as the company reported a sharp profit rise in its first quarter.
Pernod Ricard, which owns the Absolut and Jameson brands, says it exceeded its targets thanks to a recovery in consumer spending and its focus on premium brands.
Low cost airline Ryanair has made a full year pre-tax profit of €319m (£267.7m) although warns that the upheaval caused by the Icelandic volcano will impact on next year’s results.
Consumers are more likely to buy from brands that make purchasing their products simple, new research seen by Marketing Week reveals.
When the UK marriage of Carlsberg and Tetley was completed in December 1992 there were three key players at the new company who gave the impression that the then Allied-Lyons held the upper hand. Last week, Liz Morgan, marketing director and the only surviving member of the triumvirate, left the beer company. She has been […]
The Co-operative is hoping the expansion of its range of own-brand Fairtrade block chocolate into Somerfield stores will double sales.
Christopher Jenkins is right about poor pricing. Pricing has the greatest impact on the bottom line, more so than sales volume and cost reduction. If you make baked beans and your sales revenues are 100, your goods cost you 50 and your net profit is ten, if you lose ten per cent of your sales […]
The enthusiasm for sport generated by London 2012 provides a platform from which to improve public health. But should Olympic sponsors be doing more to create a lasting legacy? asks Michael Barnett.