McCann Erickson clinches 10m ‘in kind’ Olympic task
Marketing WeekMcCann Erickson has won the pitch for the London 2012 marketing assignment that requires the incumbent to sponsor the games by way of “value in kind”, worth 10m. The Interpublic agency battled against Sir Martin Sorrell’s WPP Group to win the pitch. Chime Communications was ruled out of the running last week and Publicis Groupe […]