Toyota appoints commercial director to drive UK growth
Rosie BakerToyota GB has appointed Matt Harrison as commercial director to lead sales and marketing operations in the UK.
Toyota GB has appointed Matt Harrison as commercial director to lead sales and marketing operations in the UK.
Games console spend fell significantly in 2010 as social gaming rose to the fore, according to a study.
The pronouncements coming from UK PLC’s great and good during the last throws of 2010 are worryingly similar to those uttered a year earlier, fear of the unknown. Or, to use the corporate parlance, “cautious optimism” is being expressed, exactly as it was 12 months ago. The reason for the tip-toeing? The impending VAT rise, […]
No one is looking forward to September 14, the date when the domestic electricity market opens up to all comers, more than British Gas Trading. And with good reason. This is a chance to get even with the regional electricity companies, whereas until now it could only be mean. For the past two years, BGT, […]
The transformation of the BBC from a broadcast to a digital organisation will be the biggest marketing challenge the corporation faces as the media brand enters a fresh era under new director general George Entwistle, according to marketing director Philip Almond.
Nominations are now open for one of the 28 places on The Marketing Academy 2011 Scholarships scheme.
Radio advertising revenue will be hit harder than other media channels following the Government’s decision to slash advertising budgets, observers have predicted.
The Number 118 118 European chief executive Mark Horgan has left his position and moved into an advisory role with the directory service company as part of a global restructure.
Very.co.uk is increasing marketing support for its own brand Love Label fashion range starting with its first national outdoor advertising campaign to focus on the brand.
SPONSORED FEATURE Ian Carrington Google mobile advertising sales director At Google we’ve been researching the ’mobile movement’ in the UK and we’re seeing smartphone use continuing to soar. Here are the latest facts from our research: 44% of us go to bed with our phones within arm’s reach, 65% use our smartphones to kill time […]
Morrisons has launched a below the line campaign about minimising food waste in a bid to further boost its “food-specialist for everyone” brand message. The “Great Taste Less Waste” campaign will see all relevant Morrisons food ranges carry stickers…
Over 40% of all Twitter posts are made via a mobile phone, according to the company’s CEO Dick Costolo.
Headphone range Beats by Dr Dre is to launch its first television campaign in the UK as it looks to exploit the surge in interest in the brand sparked by its ambush marketing stunt at the London 2012 Games.
Yet another report has been released disparaging brands for causing families to end up in a “materialistic trap”, but are brands really at fault? Today’s report from Unicef and Ipsos Mori claiming that brands’ influence in the UK is adversely impacting family life can be added to the pile of literature pointing the blame at […]
Brands have been handed the chance to use their website domain name as a marketing tool after internet regulator ICANN approved plans to create hundreds of new monikers.
Sainsbury’s will invest £1m in an initiative to teach schoolteachers the skills to include disabled kids in PE lessons as part of its Paralympic legacy programme.
Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Coca-Cola is rolling out new packaging for its 500ml drinks range as part of its ambition to make all of its bottles from plant-based materials and recycled plastic by 2020.
Apple has unveiled the latest version of its best-selling smartphone with a taller screen, an upgraded camera and faster mobile broadband access as the company looks to stretch its edge over rivals Samsung and Google Android.
News International is investing in a new digital marketing hub that aims to integrate technologists with traditional marketers to produce products that are more responsive to customers’ digital needs.