Facebook to strengthen UK operations
Lara O'ReillyFacebook is set to bolster its UK operations as it looks to place the territory at the heart of its European growth plans.
Facebook is set to bolster its UK operations as it looks to place the territory at the heart of its European growth plans.
Tango is trying to build an association with music this summer, supported by a £2.5m summer campaign.
Consumer goods multinational Procter & Gamble reported its net sales slumped by 8% to $18.4bn in the three months to the end of March.
Nestlé is to launch ‘Chunky White Chocolate’ as the next addition to its Kit Kat Chunky lineup in the UK after the variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year.
As new research shows mobile devices and social media becoming more dominant in search strategies, it is critical that marketers have the budgets to keep up to date with developments in search technology.
Adidas has launched a Star Wars-themed World Cup campaign featuring characters from the movie alongside brand ambassadors including David Beckham, Noel Gallagher and Snoop Dogg.
Supermarkets will be forced to display information on the health impacts of alcohol under Government plans unveiled today (May 13). Revealing its mandatory code of practice on alcohol, the Government says it will use powers from the Food Safety Act to make supermarkets act. It will also ask alcohol retailers to display information about the […]
Thomson Reuters, owner of global news agency Reuters, is investigating a paid-for model for its consumer site — the latest publisher to step into the debate over paying for online content. It’s the latest in a long list of publishers to express interest (see box below) and follows News Corp CEO Rupert Murdoch’s announcement that […]
Nails Inc. is developing a bespoke red nail polish in a diamante-studded bottle for Kellogg’s Special K brand.
Marketers discuss how they are maximising the potential of ever-evolving technologies on Apple and Windows-based mobile platforms.
Ryanair has been rapped by the advertising watchdog for making misleading price claims in advertisements offering a promotional fare that did not include additional payment charges.
VisitBritain (VB) has started implementing its four year marketing strategy to drive up visitor numbers and visitor spends in the UK with a celebrity-led campaign. The launch comes after a rapid restructure of the tourist body to better meet the challenges of a “fiercely competitive” marketplace, as it is described by chief executive Sandie Dawe. […]
This year’s Email Attitudes Research survey shows that far from being killed off by emerging channels, email is evolving to work with them.
When planning a mobile strategy, the results of the Mobile Marketing Attitudes Research Survey are essential reading.
H&M’s annual sustainability report, published today (12 April) contains some impressive achievements, but is H&M doing enough to make sure that its customers know about its ethical and sustainability credentials?
Viewers may be replacing traditional TV channels and DVDs with on-demand content, but research seen exclusively by Marketing Week reveals the tipping point will not come until marketers pitch digital viewing as a value-for-money experience. While downloading films and TV shows is something done by more than half the UK population, research exclusive to Marketing […]
With sales of its ebooks up 182%, publisher Penguin is seizing the opportunity to create a digital shop window that uses online communities and visual search to connect readers with its titles.
Government proposals last week suggesting that children should learn how to use the social networking website Twitter, as well as blogs, webcams and podcasts, may appear to be a radical education overhaul but it may also offer an opportunity for brands to communicate better with British youngsters. Under the plans drafted by Ofsted’s former director […]
Media planning specialist Trinity Communications has parted company with one of its founding partners, Phil Nunn. Trinity was established by former Manning Gottlieb OMD directors Phil Nunn and Amy Lennox, and former Optimedia chief Simon Timlett in 2007. Nunn has resigned from the business with immediate effect and says he wants to return to “working […]
Global Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]