Seagram rebrands Chivas whisky
Marketing WeekSeagram is rebranding its scotch whisky brand Chivas Regal 18 to target younger drinkers. The new design, created by branding consultancy Identica, aims to give the 18-year-old whisky a more sophisticated image prior to a launch in a number of European markets. Seagram launched Chivas Regal 18 three years ago in the US and it […]