Thomas Cook recruits Confused.com marketer
Branwell JohnsonThomas Cook is believed to have firmed up its marketing team to meet the challenge of online tour operators with the appointment of former Confused.com marketer Mike Hoban.
Thomas Cook is believed to have firmed up its marketing team to meet the challenge of online tour operators with the appointment of former Confused.com marketer Mike Hoban.
Christmas shopping has caused a shake up in the supermarket sector during November, according to the latest grocery market share figures from Kantar Worldpanel.
Egmont Magazines is to launch The Incredibles Magazine as a brand extension of the Disney/ Pixar blockbuster animated film The Incredibles. The monthly 32-page magazine will appear on January 12 and is aimed at six- to 10-year-old boys.
LV= has renewed its sponsorship agreement with the England and Wales Cricket Board (ECB) and will continue its title sponsorship of the County Championship until 2012. The insurance and investment group has sponsored the domestic cricket competition since 2002, originally under its Frizzell brand, then Liverpool Victoria before switching to LV= in 2007. The value […]
There is a danger that one of the most exciting developments of the late 20th century is also becoming one of the most boring. That’s because the sheer repetition of the fantastic potential of the Internet, plus the debate over whether Internet companies are highly overvalued and thus distorting equity markets, begins to hang heavy […]
Belgium is underperforming, compared to the successes of similar-sized economies such as Finland. Ambition, inspiration and investment are needed for positive change.
Content is central to the success of online advertising. But brands cannot afford to take a Big Brother approach, they must make their ads as personal as possible. Joe Fernandez reports
Kraft Foods has consolidated its £50m UK media planning and buying account into PHD, bringing together all its UK Cadbury and Kraft brands into one agency.
Morrisons has made record profits this year and market share is up, a testament to its turnaround strategy and its marketing, which affirms that quality food doesn’t have to cost more. By Ruth Mortimer
For the past thousand years, Radio 4’s Today programme has relied upon the best marketing there is. A single sentence that assumed the quality of a universal truth. The Today programme sets the day’s news agenda. Does the news programme need any further marketing? One would think not. But the Today programme team has created […]
The internet has revolutionised fashion retailing. But are the big stores making the most of it? New research seen exclusively by Marketing Week shows who’s hot on SEO and who’s not.
The difficulties facing high street retailers have been underlined as sales slowed in July, according to official figures.
Matt Counsell, partner and head of quantitative research for McCallum Layton, reveals the results of a recent study of 400 consumers and their views on buying green brands.
Global advertising network M&C Saatchi says it will continue its global expansion plans this year despite the recession after posting a 19% rise in revenues to 104m in its 2008 results.
Games aimed at adults will be banned from being advertised pre-watershed and marketers will be banned on collecting data on under 12’s without parental consent if proposed changes to the advertising codes are passed. The Committee of Advertising Practice (CAP) has today (March 25) launched a public consultation on its “root and branch” review of […]
Jamie Oliver is teaming up with Young’s Seafood to launch his first range of branded frozen seafood, less than a month after ending his 11-year partnership with Sainsbury’s.
McDonald’s is pitching its employer brand and recruitment account.
Jaguar Land Rover has warned that it will need to make further job cuts unless the British government provides financial aid to the marques. The company has already made 500 of its manufacturing workers redundant, and is cutting 150 temporary workers at the end of April. The company says that without government aid, managers will […]
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her views on what companies from Apple to Zynga are up to in the wired world of the web.
Fresh flowers are a far more important and stable market than the well-publicised floral events of Mother’s and Valentine’s Day might suggest. The success of the market can be explained by low-key regular purchasing from supermarkets by female