SAB Miller’s UK premium beers outpace market
Russell ParsonsSAB Miller, owner of the Peroni and Pilsner Urquell brands, says the growth of its premium beers outperformed the declining UK market last year.
SAB Miller, owner of the Peroni and Pilsner Urquell brands, says the growth of its premium beers outperformed the declining UK market last year.
Early BARB viewing figures show sharp fall, triggering fears of a price hike in television advertising
Doughnuts don’t appeal to British consumers for breakfast, while Kenyans need to be convinced that cereal is a good option. How companies entering new markets can educate local consumers about the benefits of their products.
Volkswagens commercial vehicles division has signed a deal with Channel 4 to sponsor the broadcasters new Adventure on 4 programming strand.
Sainsbury’s Bank is testing personal banking branches at ten supermarkets. The telephone bank hopes to increase new business by giving the brand a physical presence.
Adrian Hado, head of insight and analytics at Avios, talks to Michael Nutley about how the loyalty scheme is perceived by its 2 million UK members less than a year after it rebranded from AirMiles
Bartle Bogle Hegarty has won the global business for Coca-Colas Sprite brand and is expected to ramp up activity for the dormant brand.
Prudential says sales grew 5% last year boosted by its retirement led brand strategy. The life insurance giant says total group insurance sales rose to £3.02bn last year. Total UK sales increased 4% to £947m while sales in its UK retail division increased 10% to £803m. The Prudential, known for its iconic “The Man from […]
Marketing Week delves into the latest Olympic activity to bring you news, views and observations from London 2012. What Olympic marketing has grabbed your eye? Let us know in the comments below.
Interest in grooming is prevalent in men and women, but although they seem equally prepared to exercise in the interests of looking and feeling good, men lag behind when it comes to using professional hair and beauty services, and in following
To combat the fall in demand for unhealthy snacks, confectioners are developing products that can imply benefits for health and even beauty while pushing the treats’ most indulgent qualities
Who needs digital TV when you can get your favourite shows free online? That is what Fox and NBC were probably thinking as they launched Hulu
MTV Networks International (MTVNI) has promoted Mark Jones to senior vice-president of Viacom Brand Solution International (VBSI). He will continue reporting to Kevin Razvi, executive vice-president and managing director of VBSI, and will be based in New York. MTVNI is owned by Viacom and includes the entertainment brands MTV, VH1, Nickelodeon, The Music Factory and […]
The $2.3bn (1.6bn) merger of the world’s largest concert promoter, Live Nation, and ticketing giant Ticketmaster has the potential to reshape the music industry. But experts warn it will fail unless the new company offers added value and more choice for fans.
Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media agencies think Ian Clark, former director of special projects, News International In the past, media owners were not focused enough on their clients’ sales, but there […]
Click here to read the cover feature: Are you changing the way you buy media?Click here to read what the brand owners thinkClick here to read what the media owners think Irwin Gotlieb, chief executive, Group M The idea that evolution will bring us a scenario where brands buy their own media directly from media […]
New technology means that the online and offline retail worlds are almost on a collision course for some retailers and FMCG brands. Six experts discuss the issues with Lucy Handley
The old models of media buying may be changing beyond recognition, but predictions of the traditional agency’s demise appear to be an exaggeration.
How your brand measures up in the experience stakes and meets customer expectations is about real delivery, and says more about your brand’s performance than awareness or perception measurements, according to a new study. By MaryLou Costa
Asos.com is to allow independent boutiques and designers to sell via the site, according to reports.