Building trust through media spend
Michael BarnettRecord low savings rates and rising insurance premiums are benefiting well-established financial services providers as consumers turn to brands they trust, according to the DMA’s latest study.
Record low savings rates and rising insurance premiums are benefiting well-established financial services providers as consumers turn to brands they trust, according to the DMA’s latest study.
Reuters has made a £6m pre-tax profit for the six months to the end of June, compared with an £88m loss for the same period last year. However, revenues fell by 12 per cent – to £1.56bn – compared with the same period in 2002.
Tesco has seen record profits up 10.1% to £3.4bn in the past year despite the tough conditions of the recession.
Optimism is the default setting for marketers. It has to be when your job involves trying to change human behaviour. But the disruptive events of 2008 and gloomy forecasts for this year that put marketing budgets in the firing line, are expected to knock some of that confidence.
Korean conglomerate Lucky GoldStar this week unveils the first phase of its 200m worldwide rebranding campaign to consumers. Armed with a new name – LG – and new ads, it plans to double its share of the UK electrical goods market. But is it be
Daily deals service KGB is at risk of being investigated by the Office of Fair Trading (OFT) after a spike in complaints about its advertising.
Business-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
With its perfectly executed, original cross-genre output, Endemol has elevated itself to a significant player in the TV production industry
Take opportunity to sort wheat from chaff
The growth that premium own-label brands and supermarkets have enjoyed during the downturn is beginning to slow, according to the latest Kantar Worldpanel figures.
Companies spend vast sums of money on creative and effective communications with their customers. Endless effort is spent locating the venue, speaker and planning a lively programme at an appropriate length. Yet, despite the time and money involved, evaluating the effectiveness of most conferences is still a rudimentary art. Live communications agency Caribiner says live […]
Classic FM, the UK’s biggest commercial radio station, has signed Benecol, the cholesterol lowering brand, as the sponsor of Classic FM Live. It is part of a 12-month partnership between the two brands. The deal will include on-air and online activity, and aims to build on Benecol’s existing sponsorship of Classic FM Requests. It will […]
A new study links qualities such as pleasure and belonging with people’s brand choice and, importantly, exposes areas where marketing is failing to make the most of these connections.
The outlook is bright for Mattel. Not only has it acquired Thomas the Tank Engine owner Hit Entertainment, the company behind Barbie is using marketing to make an emotional connection with parents.
Cult trainer brand Onitsuka Tiger is launching a global campaign to celebrate its 60th anniversary next month. The Cycle of Life campaign, created by Amsterdam Worldwide (formerly Strawberry Frog), will run through-out the year. The first executions will launch on Monday (February 1) to promote the Asics-owned brand’s spring/summer collection. The Cycle of Life campaign […]
Phil Rumbol is to leave his position as UK marketing director at Cadbury in the summer after turning down a job with Kraft, the company has confirmed today (21 April).
Kinetic, the WPP Group-owned outdoor agency, will retain Vodafone’s 15m outdoor media planning and buying account following the appointment of Carat. Its decision to shift its 70m media planning and buying from OMD to Carat was announced this morning (January 22).
Check out Coca-Cola’s Christmas campaign.
A roundup of retail stories from the week… M&S, Phones4U, Tesco, Morrisons, Sainsbury’s, Primark, HMV
Trade bodies for the advertising, mobile,and retail industries are creating a joint initiative to help their members take advantage of the mobile commerce market.