Only 25% of Britons have used a generative AI tool, study shows
Josh StephensonWhile generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains low and daily use even lower still.
While generative AI looks set to shake up the way we work, a new study shows that public adoption of generative AI tools remains low and daily use even lower still.
Joanna Gomer, who has been at the business since 2016, is tasked with continuing to drive the discounter’s “phenomenal growth”.
Ahead of the UK General Election next month, Marketing Week rounds up the key takeaways for marketers from the four main political party manifestos.
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Despite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
Rajeev Sathyesh takes over as Heineken’s UK marketing director as Michael Gillane moves to Europe to become director of commercial development role.
46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
You’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
Morrisons becomes the latest supermarket to launch a price match initiative, pledging to match either Aldi or Lidl, depending on which is cheaper.
We arm you with all the numbers you need to tackle the week ahead.
Marketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.
Tesco’s recently departed chief customer officer, Alessandra Bellini, has been part of many innovation successes; however, it’s those that didn’t work from which she has learnt the most. She explores these lessons in the latest edition of our series exploring marketers’ mistakes.
We arm you with all the numbers you need to tackle the week ahead.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
We arm you with all the numbers you need to tackle the week ahead.
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.