Consumers use smartphones to make tills ring
Lucy HandleyBrands that fail to develop mobile commerce sites will miss out on the huge potential this purchasing path offers, according to research seen exclusively by Marketing Week. By Lucy Handley.
Brands that fail to develop mobile commerce sites will miss out on the huge potential this purchasing path offers, according to research seen exclusively by Marketing Week. By Lucy Handley.
How Greggs turns feedback into profit: read the cover feature here Find out what other marketers had to ask Greggs chief executive Ken McMeikan here Ken McMeikan on the future of the high street, obesity and the typical Greggs customer Marketing Week (MW): What have you learned through Facebook? Graeme Nash (GN): We use it […]
Alicia Navarro, the founder and chief executive of affiliate marketing company Skimlinks, explains how combining relevant content within text marketing enhances the online consumer experience. Consumers’ love affair with the internet’s treasure chest of information has fuelled the proliferation of content sites: from newspapers’ expansion into internet news portals to the explosion of sites built […]
When women say they have nothing to wear, don’t believe them. UK women spent £13.3bn on clothes last year, double the amount spent by UK men
Cathryn Sleight, the former Coca-Cola GB marketing director, has joined Unilever as the global vice president of marketing for Knorr.
WPP Digital, the digital investment arm of WPP, is investing in a Facebook management system for brands and marketers.
The advertising sector was given a boost today (22 April) after Publicis Groupe and the Advertising Association both predicted a better than expected 2010.
If you’re the new business director at an advertising agency, 2009 might not be the quiet year you perhaps dreaded. The Marketing Communication Consultants Association (MCCA) has announced the results of its Agency Barometer, a “state of the nation” analysis of agency predictions for the year ahead. One thing it reveals is a feeling among […]
Naibu, the Chinese sports good manufacturer, is plotting a marketing offensive to take on mid-market brands such as Fila and New Balance in the West, using the £50m it hopes to raise in a planned stock market flotation in April.
Tesco is hiring 20,000 new staff as part of a major store refresh programme to improve in-store marketing and customer experience, it announced this morning (5 March).
As the icy winds of recession blow into the UK, the charity sector is bracing itself for the storm ahead. As consumers’ disposable income drops away and stock-market-related investments lose money, the sector is facing a winter of discontent. Eighty per cent of people say they won’t increase what they give to charities this year, […]
I had thought the old maxim of “the marketing world stops at Dover” had been long buried, or at least I hoped it had. Running a series of seminars in the Baltic States, I have approached no fewer than 12 companies in the UK to see if they would like to supply brochures or samples […]
Morrisons has moved several directors into its recently acquired subsidiary Kiddicare and made a raft of hires as the supermarket steps up preparations for a full multi-channel launch later this year.
Mobile phone operator Vodafone has reported a 14.3% increase in revenues for the fourth quarter of 2008, due to the weaker pound making overseas sales more valuable. The company reported revenue of £10.47bn for the last three months of 2008, up 14.3% on the same period last year. Vodafone recently awarded Carat its £70m media […]
Adam Leigh, chief executive of The Communications Agency, explores why brands and retailers need to get more creative with their in-store promotions.
STV has conditionally agreed to sell cinema sales house Pearl & Dean for £1 to Image, a company formed by the owner of Empire Cinemas.
Brands that run exclusive members-only loyalty programmes are well placed to give their most valuable ambassadors the VIP treatment in return for greater consumer engagement.
Holland & Barrett has become the latest retailer to roll out a loyalty programme.
Retail sales slumped at the fastest rate in six years last month as nervous shoppers reined in spending.
Carat has scooped the 70m Vodafone media planning and buying business after a final two-way pitched against incumbent OMD. The agency had worked with the mobile operator for 12 years.