Mars readies lower calorie caramel variant
Seb JosephMars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Mars UK is to launch the first low calorie variant for its flagship Mars brand as part of its commitment to reducing the calorie content of its chocolate by the end of 2013.
Britvic has released a new can for its Tango fizzy drink which replaces the brand name with the word “Thanks!” The limited edition can, only available for the orange flavour, is to “thank the public for saving the brand”. The carbonated drink has seen sales slide over recent years but according to Britvic Soft Drinks […]
What price beauty? Pretty high, according to a report seen exclusively by Marketing Week that reveals a disconnection between so-called austerity Britain and our grooming habits.
Daily Mail and General Trust, owner of the Daily Mail, Mail on Sunday and Teletext, says that its advertising revenues for consumer titles have fallen 12 % in the past five months. The company has issued a trading statement that says for the quarter to March advertising revenues from the Associated Newspapers division are expected […]
The Government hit almost 80% of its target to encourage 1 million healthy swaps as part of its Great New Year Swapathon, according to the Department of Health.
Daily Mail & General Trust (DMGT), owner of Associated Newspapers, Northcliffe and Euromoney, reports a “sharp rebound in profits” thanks to national advertising growth and cost management.
The London Fire Brigade has launched a targeted campaign on Facebook in a drive to persuade more women and people from black and minority ethnic (BME) communities to join the service.
Total UK advertising expenditure fell by 3.9 % in 2008 but plummeted 9.6 % in the fourth quarter. Newspapers have seen the biggest drop in adspend, down 12 % on 2007, continuing a trend which saw adspend drop 0.3 per cent in the previous year. In contrast, Cinema has shown itself to be the most […]
Cancellation rates for charity direct debits have fallen to a pre-recessionary low as consumer confidence starts to return. But when consumers do decide to end their support for a cause, fewer than one in ten tell the charity directly.
News Corp looks to have distanced itself from taking full control of BSkyB, following the phone hacking scandal at its newspaper division that caused it to withdraw its initial bid.
The Telegraph Media Group (TMG) has appointed Nancy Cruickshank, former head of Hearst Digital, as executive director of digital development. Cruickshank joins from VideoJug, the ‘how to’ video site, where she served as global CEO. She will be responsible for overseeing and increasing TMG’s digital revenues and report into editor-in-chief William Lewis. Cruickshank moved from […]
Vodafone, the mobile phone company, has shifted its global strategic advertising business back into WPP following a three way pitch against McCann Erickson and incumbent Bogle Bartle Hegarty, Marketing Week has learned. WPP group’s J Walter Thompson had previously lost the strategic corporate account to BBH following a review in 2006, although the agency held […]
Marketing metrics might look easy to obtain, yet the huge volumes of data generated by reporting systems do not always add up to a true insight. David Reed finds out how marketing can give the board a more unified view of its performance
Kraft’s top UK digital marketer Sonia Carter says she has “to battle” to prove the value of social media to senior executives, despite a series of successful campaigns.
UK online display advertising surpassed £1bn for the first time last year, driven by the increase in brands using bigger and more expensive rich media ad formats.
Sports sponsorship may be a cost-effective marketing tool, but there is a backlash in the US against bail-out cash being used for self-promotion
Six experts discuss digital innovation and other hot topics that are likely to have a significant impact on the future of out of home media.
Watch banned Reebok ad here.
Guinness is teaming up with indie band Snow Patrol in a bid to further align itself with music.
Sometime in the spring of 2006, while I was a reporter at Marketing Week, I met hotelier, Peter Gowers, for breakfast at the Crowne Plaza Hotel in New Bridge Street in the City. The InterContinental Hotel Group Asia Pacific boss was then IHG’s new global chief marketing officer and had invited me to hear about […]