ITV soap hunting for fresh backer
Marketing WeekITV is on the hunt for a sponsor for its weekday soap opera Emmerdale to replace Reckitt Benckiser. The long-running programme attracts nearly 7 million viewers an episode and actors Amanda Donohoe and Maxwell Caulfield have just been introduced to the series. The deal on offer includes broadcast sponsorship on ITV1, ITV2 and ITV3, online […]