Less is more on Italian channels
Marketing WeekThe number of ads per break on Italian TV was getting beyond a joke, which is when the industry stepped in to bring real value back to the medium. By John Shannon
The number of ads per break on Italian TV was getting beyond a joke, which is when the industry stepped in to bring real value back to the medium. By John Shannon
Asda has appointed McCain Foods marketing director Simon Eyles to the role of head of private label marketing.
The Government is to re-start Change4Life TV advertising after admitting its efforts to encourage healthier lifestyles have dramatically slumped.
Mars brand Planets is to sponsor the drive time show on Global Radios Xfm network as the confectionary giant looks to build brand awareness.
Managing director of free newspaper Metro Linda Grant is a former marketer for Capital Radio and Associated Newspapers and most recently commercial development director at MailLife. The Metro brand is now extending across multiple channels. MW: What is the Metro positioning? Linda Grant: “Metro is more than a newspaper – it’s ingrained in people’s daily […]
ITV1 will be showing an exclusive 3.5 minute ad promoting Michael Jacksons much hyped forthcoming O2 live shows during its airing of hugely popular Sunday night show Dancing on Ice this weekend (March 8).
The Local Radio Company has revealed its gross profits fell by 2% in the 12 months to September 30, which chairman Anthony Gumbiner described in its report to the city this morning (March 6) as “disappointing.” Profits have fallen at the group, which owns 20 local radio stations, despite the disposal of six stations in […]
Business innovators are employing PR professionals as strategists to steer corporate brands forward, recognising that they possess the right skills to engage with consumers and stakeholders
Alcohol can still be sold in test-tubes following an inquiry under the Portman Group Code into whether this packaging causes people to drink rapidly.
JustGiving, the online fundraising platform has named Romain Bertrand as its first head of marketing.
Despite the worldwide economic pinch, Bupa International is striving to improve its global reach with a digital marketing push and the creation of health-wise online communities. By Jo Roberts
Krispy Kreme is ramping up brand partnerships and launching its first experiential campaign as part of its strategy to double the size of the business.
The 15m relaunch of Hovis helped boost Premier Foods turnover by 22.5% last year.
Waitrose marketing director Suzanna Duke has been appointed to the new position of director of ambient buying. It has also moved the head of its brand development and innovation team to the role of director, marketing and brand development. The appointments come three months after the supermarket chain hired former Airmiles chief marketer Sarah Wood […]
The marriage of outdoor advertising and the mobile internet is creating a whole new channel for marketers to explore – but brands must handle this new data source with care.
DM gets good results for business brands yet few are maximising its potential by applying measurement strategies. Lucy Handley looks at how to get the most from your campaigns
Apple has revealed that the UK launch date for the iPad will be 28 May and will cost between £429 and £699, depending on the model.
Asdas low price marketing has helped the supermarket become the fastest grower in grocery market share, according to latest figures from TNS Worldpanel.
Bauer Media is closing its 22-year-old mens monthly glossy magazine title Arena.
Magners owner C&C Group says it is looking to improve the effectiveness of its marketing as it reports an expected sales decline for the full financial year.