Bic launches campaign based on longevity
Rosie BakerBic, the ball-point pen manufacturer, is launching an integrated marketing campaign to communicate the value and quality of its Crystal range.
Bic, the ball-point pen manufacturer, is launching an integrated marketing campaign to communicate the value and quality of its Crystal range.
Tesco is scrapping the personal banking branches on trial at 12 of its supermarkets because they are not generating enough business. The branches were branded by Tesco’s in-house design team, and gave the supermarket’s telephone bank a physical presence. They varied in size, but generally comprised two rooms. Tesco Personal Finance is transferring some of […]
Much to my own personal excitement, US fashion chain Forever 21 has opened its first stores in the UK. It’s the second major US chain to land on UK shores this year, following electricals chain Best Buy, which opened in the summer. The first Forever 21 store, which opened in Birmingham, on Friday (12 November), […]
An influx of mid-market brands in the lingerie sector is forcing established high street brands to explore ways of differentiating themselves from the competition.
T-Mobile is boosting its marketing spend by 15% this year in a move that will take its UK spend to over £115m. Gordon Ballantyne, T-Mobile director of sales and customer service (pictured), says it is taking a bullish approach to 2009 and aims to increase sales for its contract business by 30% year on year. […]
Gerry Sutcliffe, the Sports minister, is set to unveil plans that will force gambling operators to pay a statutory levy to fund the industry charity. The move follows the failure of many companies to make voluntary contributions to the Responsibility in Gambling Trust. Sutcliffe will announce the plans for a compulsory donation system for the […]
The beleaguered retail sector has suffered another blow this morning (January 6) as falling sales over the Christmas period were reported by two major high street chains. Debenhams, which was the first to stage one day discounts to boost festive spending, posted a 3.5% drop in sales the past 12 weeks compared to the same […]
BSkyB has appointed Mark Chippendale as its sales chief in place of the long-serving Peter Shea. The appointment is said to be part of a shake-up by managing director of Sky Networks Dawn Airey, who joined the company at the beginning of this year. But the promotion of Chippendale to sales director at Sky Media […]
Anyone who watches television or visits their local bookshop might be forgiven for thinking that Britain has become a nation of obsessive cooks. Every second TV programme seems to be a cookery show, while Delia Smith, Nigel Slater, Nigella Lawson, Two Fat Ladies et al top the nation’s bestseller lists with culinary bibles. But the […]
Motorola is reviewing its $150m (£83m) global media planning and buying account with a view to consolidating its roster. The world’s second biggest mobile phone manufacturer wants to reduce the number of agencies on its global roster from nine to two. The mobile phone giant moved its US media planning and buying business into Carat […]
With the promise of online personalised advertising largely unfulfilled, marketers are looking for cheaper methods to reach specific markets.
The Government’s Digital Radio Working Group has predicted Britain will be ready for a switchover from analogue to digital radio by 2017. The switch to digital would be dependent on at least 50% of total radio listening using digital sets, it says in a report published today (December 19).
SWISS chief commercial officer Holger Haetty explains how the airline rose from the ashes of bankruptcy and is now basing its growth plans on attracting first and business class passengers to its longhaul routes by offering a personal service in luxury surroundings,
Motorola is thought to have narrowed the review of its $150m (£83m) global media planning and buying business down to Carat and MindShare. It is thought Carat has retained the business in the US and MindShare in Asia, but it is not clear yet which agency will handle the account in Europe. UK incumbent Universal […]
Rupert Murdoch flies into Britain this week to review the newsprint crisis at News International. The worldwide shortage of the newspaper industry’s raw material has hit Murdoch’s empire hardest and print runs have been slashed. Today’s run has been cut by five per cent, or 30,000 copies, while flagship tabloid The Sun has shaved 120,000 […]
The ’cola wars’ between Coca-Cola and Pepsi are arguably the longest running competitive battle in the history of branding. I have been teaching case studies on these wars to MBA students for more than a decade because, aside from it involving two of the world’s biggest brands, they also illustrate many of the key aspects […]
T-Mobile managing director, Jim Hyde, has resigned from his post and will leave the company at the end of March. The mobile operator is now undertaking a recruitment process to find his successor. In a statement, T-Mobile says Hyde is departing for “personal reasons”. Hyde joined the mobile operator in January 2006 from T-Mobile USA, […]
Optimism is the default setting for marketers. It has to be when your job involves trying to change human behaviour. But the disruptive events of 2008 and gloomy forecasts for this year that put marketing budgets in the firing line, are expected to knock some of that confidence. Yet across the 1,516 respondents to this […]
Marks & Spencer has reported better than expected results for the first three months in the year as rising food sales offset falling clothing performance.
Despite the Citys relatively positive response to Marks & Spencer executive chairman Sir Stuart Roses salvage formula in the face of the worst Christmas sales in a decade, analysts say the high street retailer has a lot of work to do to ensure its chain of Simply Food stores returns to anything near its early runaway success.