Mars extends Galaxy brand into coffee
Seb JosephMars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.
Mars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.
Mentholatum, the healthcare company, is looking to reposition its Deep Relief pain relief brand as an alternative to traditional oral painkillers.
Mars has accelerated plans to grow its chocolate brands by creating a raft of marketing roles to develop innovation strategies for its chocolate brands such as Twix and Snickers in the UK over the next five years.
Fact one: in democracies, money as well as charisma is critical to electoral success. Arnold Schwarzenegger, for instance, easily outspent his rivals in the recent California gubernatorial contest. Fact two: in democracies, politicians are not supposed to achieve electoral success by abusing public funds, as France’s former premier Alain Juppé is alleged to have done. […]
Umbro is asking Manchester City fans to come up with ideas on how to launch the club’s kit for the 2012/13 season.
Dell has promoted Erin Nelson, vice-president of marketing for Europe, Middle East and Africa, to chief marketing officer. She replaces Mark Jarvis, who is stepping down from the role but will be a consultant to the company.
Having been warned about taking care in how it targets election material, Labour is facing a media storm over leaflets focusing on cancer care.
NME Radio, the digital-only station, is supporting the third series of Skins with the launch of a daily radio show dedicated to the show. Skins Radio will launch on January 12, two weeks before the TV show. The show, will be broadcast between 7pm and 9pm and will feature live sessions from bands in the […]
Chicago Town, the frozen pizza brand, is encouraging consumers to “Tuck In” to the food they love and shun boring meals, as part of a 5m campaign to promote the brand. The ads, which break on January 12, will support the relaunch of its individual deep dish pizzas.
Chicago Town, the frozen pizza brand, is encouraging consumers to “Tuck In” to the food they love and shun boring meals, as part of a 5m campaign to promote the brand. The ads, which break on January 12, will support the relaunch of its individual deep dish pizzas.
Apple has announced that high demand for its iPad in the US has forced them to postpone the launch of the device internationally by one month. Orange, Vodafone and O2 have confirmed they will be releasing the device in the UK with price plans to be announced next month.
In a time of economic instability, data could be the backbone to a successful business if marketers can convince their organisation to believe in its power. Jo Roberts reports.
Dooley’s Original Toffee & Vodka cream liqueur is launching a consumer lifestyle magazine as part of a direct marketing initiative to target 24- to 40-year-old women.
New Media is edited by Michael Kavanagh, who can be contacted on 100413.3070@compuserve.com
Coca-Cola’s chief executive says marketing will play a key role in “defining new growth opportunities” for the rest of the decade.
Abta Malta: The travel industry has had another tumultuous year buffeted by the global recession, the chaos caused by the Icelandic volcano ash cloud and industrial unrest from British Airways cabin crew and French air traffic controllers. However, the industry is resilient and adept at managing change. As chief executive Willie Walsh says at this […]
Even when they’re not on a weight-loss diet, the British are now counting calories as never before, which has led to a huge shift in eating habits as people try to develop a healthy everyday diet
Interbrand chief executive Michael Birkin is to replace Peter Jones as head of Omnicom’s Diversified Agency Services (DAS) in Europe. Jones will remain as president of DAS – the fastest-growing part of the Omnicom empire – but devote more of his attention to the US. Birkin becomes European director at the end of April. The […]
Lucozade is using musicians as brand ambassadors for the first time in its latest marketing campaign, repositioning the entire Lucozade portfolio as a “celebration of energy”.
The Labour Party has launched a digital campaign to push its general election manifesto, which includes plans to setup a website for parents to complain about “aggressive” marketing to young people.