Supermarkets face sudden slowdown
Rosie BakerThe supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.
The supermarket sector experienced a sharp decline in growth in March as shoppers worried about the full scale of public sector cuts and rising prices reigned in their spending.
Cadbury Dairy Milk has outlined a 10-year brand communications platform strategy called Joyville in a bid to reconnect its brand marketing to its products.
Lastminute.com has a new positioning as an all-round lifestyle retailer looking to inspire customers and curate their free time. UK marketing director Mark Fells explains more: MW: What is the perception of the business that lastminute.com is trying to shift? Mark Fells (MF):When lastminute.com launched in 1998, we revolutionised the way people bought hotels and […]
Amazon is to make its first foray into music streaming with the launch of cloud-based music services for web and Android mobile devices.
Magna has revised its media advertising revenues forecast for 2010 from a ’1% decline’ to ’3% growth’. However, this year will be as good as it gets until 2015, it cautions.
Sainsbury’s is offering customers a rebate on Nectar points spent with EasyJet, as part of an added incentive to shop in its supermarkets and join the loyalty programme.
The Labour Party is to launch its first television broadcast of the general election campaign tonight (12 April) warning voters that Conservative economic policies will put the recovery at risk.
Most people don’t know that Gap was originally named after the generation gap that existed in 1969 between traditional retailers and the new fashion sensibility sweeping through California. But after the bizarre 360-degree brand journey that Gap’s current leadership took us on last week, the gap in question could equally have been inspired by the […]
Oasis is unveiling a new year-round campaign, themed around making British lunchtimes better.
Halifax Bank of Scotland (HBOS) shareholders have overwhelmingly agreed a 12.2bn takeover deal with rival Lloyds TSB. It follows a legal challenge to the takeover, which was rejected earlier this week.
Charities must mimic US President-elect Barak Obama and sell a message of hope and change to successfully fundraise during the recession. The call has been made by Alan Clayton, director of charity specialist agency, The Good Agency. Speaking at a forum held by the agency in London today (December 12), and attended by charity groups […]
Rocked by a spate of top-level marketing departures and bad press, Eurotunnel has struggled in its first year. But the underlying problem is the massive debt from construction. Is there any light at the end of the tunnel, or is the only answe
Marketers’ views vary on the use of vouchers and incentives to build relationships, but many believe they are an effective tool, especially for rewarding staff.
Pricecuts.co.uk, a new website allowing online shoppers to view live price cuts on over 5 million products from over 1000 retailers is launching today (December 11). Retailers on board include Tesco, John Lewis, Debenhams and Currys. The website is the first to let stores offer consumers discounts on goods online in a real-time environment and […]
Supermarket chain Asda is said to be eying up Argos owner Home Retail Group in a bid to close the gap on its rival Tesco.
Arla Foods is launching new television adverts for its Lurpak and Anchor brands, as it continues its push to boost brand awareness for the milk and butter brands in 2010.
Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge, as results show that UK mums are looking not just for a financial break but support to deal with overall impacts of the economic crisis. Asda’s Mumdex is a clever tool. For a supermarket that does not offer a loyalty card scheme […]
Consumers are spending more time online and watching television but are spending less on media, according to the latest figures from KPMG.
Toyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.
Corporate reputation is worth a total of £480bn a year to the UK’s 350 biggest companies, according to a study by Echo Research and Bestra Brand Consultants.