How SWISS is bouncing back
Josie AllchinSWISS: the brand bouncing back by embracing Swiss culture, read the cover story here Read what other marketers have to ask the SWISS chief commercial officer, Holger Haetty. Marketing Week (MW): Can you take us back 10 years to the Swissair breakdown and the circumstances surrounding that? Holger Haetty (HH): It was a very different […]