JWT beats three to £34m Tourism Ireland business
Marketing WeekTourism Ireland has handed its £34m global advertising account to J Walter Thompson. The business moves from McCann Erickson.
Tourism Ireland has handed its £34m global advertising account to J Walter Thompson. The business moves from McCann Erickson.
Your Cover Story, “World Cup losers” (MW July 9), largely misses the point about the corporate objectives of the 12 main investors in France 98. And, anyway, I suspect the failure of the UK adult population to name the official sponsors has more to do with the attention-span and memory retention of the average British […]
UK hotel chains are stepping up their marketing activity in an effort to arrest the decline in occupancy rates sparked by the foot-and-mouth crisis and the September 11 attacks.
Major players in British horseracing have issued a warning about the potential dangers of ditching terrestrial TV and handing exclusive broadcasting rights to Rupert Murdoch’s BSkyB. Moët Hennessy, a major sponsor of the sport, and the Racehorse Owners’ Association (ROA) have reinforced the concerns of sponsors Vodafone and Capel Cure Sharp that a switch from […]
Just when consumers thought it was safe to relax in front of the fire and forget about suppliers, npower and British Gas are squabbling over prices again, creating new confusion over tariffs – the the ultimate benefit of the companies, says David Benady.
How do clients choose a sales promotion agency? David Reed reveals the findings of exclusive MW/SPCA research.
Marketers’ salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation’s marketing departments is changing as middle-ranking managers exert more influence and conditions and perks mirror those across the Atlantic. By Hilary Hoolahan and David Reed.
Chilly January has traditionally been a time to make plans for summer holidays, and travel brands are learning that the internet now has a vital role to play in researching and booking those breaks.
Delaney Lund Knox Warren has won the Australian Tourist Commission’s (ATC) European account, at a time when the board is shifting its advertising strategy away from TV. The ATC, which previously used D’Arcy globally, has split its worldwide account between several agencies as it aims to be “more flexible” in its approach to marketing. Delaney […]
The phone competitions’ watchdog has been accused of failing to shoulder its responsibilities by the advertising and sales promotion industries. Philip Circus, legal advisor to the Institute of Practitioners in Advertising and the Institute of Sales Promotions, accuses ICSTIS – the Independent Committee for the Supervision of Standards of Telephone Information – of refusing to […]
Despite the hype being given to the Internet, nearly one in ten members of the UK adult population are still unaware of its existence. However, use of the Internet is growing at a fantastic rate – among both regulars and those accessing it for the first time. But it is still not a universal medium […]
The straight-talking head of Interpublic’s newly merged ‘smart’ integrated offering is a larger-than-life character, one who believes that accountability and cost efficiencies are as important as creativity – as we reveal in this exclusive interview with Marketing Week. By Catherine Turner.
South Korean car manufacturer Hyundai is expected to replace General Motors as the car sponsor for the Euro 2000 football championships being held in the Netherlands and Belgium. The car manufacturer is understood to have paid &£7m to become the championship’s eighth official sponsor. The cost of sponsoring the last tournament, Euro 96 in England, […]
This week sees the release of a ranked index of the most valuable global brand properties, using ‘credit agency’ criteria which show that a well-known soft drinks giant definitely is ‘the real thing’
Handheld gaming device Gizmondo is to feature e-mail capability as it attempts to gain an early advantage over rivals Sony and Nintendo, which launch their handheld consoles in March. Gizmondo, which carries a location-sensitive advertising medium called Smart Adds (MW August 12), will use GPRS (general packet radio service) technology to allow users to send […]
Bass is planning to introduce a third version of Carling, the UK’s biggest-selling lager, into supermarkets and off-licences this summer as part of the brand’s 24m relaunch. The new version will sit alongside the standard and higher-strength Premier versions, though newly-promoted Bass marketing director Mark Hunter declines to give further details. One observer suggests Bass […]
Online music community network Bandwagon.co.uk is looking to take on the might of MySpace, and raise revenues for bands by aping the concept of Alex Tew’s Million Dollar Homepage. Bandwagon is to launch the Million Pound Jukebox later this week, and claims to be the first advertising-funded model where ad revenues go directly to bands […]
Marks & Spencer’s sales and profits are plummeting, as revealed this week by chief executive Stuart Rose, but the changes he is putting in place could be just what the retailer needs to get back on track, according to analysts.
Dunlop Slazenger has made most of its marketing team redundant following the sport brand’s acquisition by Sports World International earlier this year. The brand’s head office in Camberley has also been closed. The restructure of the team has led to the departure of group marketing director Graeme Darby and group marketing manager for balls and […]
Mediaedge:CIA has retained the £10m media planning and buying account for Saga Group – the specialist in holidays, insurance and other products for the over-50s – after pitching against Carat, Universal McCann, MGM and Starcom Motive.