Electrical retailers try own-label boost
Marketing WeekAfter a disastrous year, many electrical retailers are testing own-label, but not all are satisfied it will help recovery.
After a disastrous year, many electrical retailers are testing own-label, but not all are satisfied it will help recovery.
VisitBritain, formerly the British Tourist Authority, is doing it’s damnedest to persuade those stay-at-home Yanks to grab a passport and fly over to dear old Blighty with their bundles of tourist dollars. It’s an uphill struggle but VisitBritain is willing to lie down with some strange bedfellows in its battle – witness its support of […]
Agencies put faith in revival strategy
Asda is giving its fresh produce sections a 1950s-style revamp in an attempt to cut food packaging by 25% on fresh fruit and vegetables…
Market research is becoming more sophisticated as researchers move away from pre-programmed, product specific approaches and try to really get under the skin of consumers
Drinks giant Diageo is axing Baileys Glide liqueur following plummeting sales, less than two years after its £6m launch. According to AC Nielsen figures, its sales dipped by 29 per cent in the year to mid-March, from £9.2m to £6.5m. Glide, a low-alcohol and “long” version of Baileys Irish Cream, was the brand’s first range […]
Masterfoods, the maker of Mars and Snickers, will stop marketing confectionery to children younger than 12 by the end of the year. The self-imposed ban will apply to all advertising, including online and new media…
Fujitsu Siemens has appointed Garry Owen to the post of head of enterprise marketing as part of a restructure in its UK operation. Owen previously held the position of head of enterprise business product management for Europe, the Middle East and Asia at IT rival Dell, which he left in February. He is the second […]
Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged nine and above. But it admits it has no confectionery or snack products that match […]
It’s ironic that a Budget designed to give more to lower income families should also be taking it away from the same people through an extra 20p on a packet of cigarettes. Obviously not all of those who will benefit from a series of changes such as the cut in employers’ National Insurance contributions – […]
US in-game advertising network Double Fusion has secured $26m (13m) to drive expansion.
The Coca-Cola company has appointed Chuck Fruit as chief marketing officer to replace Daniel Palumbo. Coca-Cola says that Palumbo is leaving “to pursue other opportunities”. Speculation suggests that Palumbo was too closely linked to the recently departed president and chief operating officer Steve Heyer. Heyer left earlier this month after being passed over for the […]
Sport First, the UK’s first national sports newspaper, is likely to delay its launch until next year because vital funding has yet to be secured. Publisher Parliamentary Communications says although there is sufficient funding to launch the paper, it is reluctant to go down the same route as Sunday Business. Sport First advertising director Peter […]
End-of-year estimates for the value of meetings and incentives placed and organised by Banks Sadler were up £3m at £12.5m, compared with £9.7m at the end of 1993. The company is forecasting growth to £15m for the next 12 months. About 5,000 events were handled during 1994: 62 per cent of these were for 50 […]
Vodafone Retail managing director Peter Edwards has left the company less than 12 months after spearheading the 35m radical revamp of its 240 outlets. According to a source close to the company, Edwards’ departure is linked to a disagreement over spending on advertising and marketing. Money earmarked for spending in these areas was apparently spent […]
Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.
The US advertising industry is for once following the UK scene, adopting lessons learned by our agencies. Combined with a flurry of mergers, the moves are changing the face of US advertising. Tom O’Sullivan reports
Barraclough Hall Woolston Gray is a classic victim of its own success.
Two new radio systems offer music free from ads and chat, but are listeners willing to pay?
Lord Browne, the pioneer of corporate social responsibility, is leaving his job as chief executive of BP 18 months early after the publication of a report into the fatal Texas City fire that leaves question marks over his, and other companies’, real commitment to ethics. By David Benady