Primark credits the right ‘pricing versus volume’ balance for sales uplift
Chris SutcliffePrimark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Primark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Celestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.
All five measures that go towards GfK’s Consumer Confidence Index increased in January.
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Asda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Brands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
The industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
B2B marketers have long leaned on lead generation as a way to quantify their contribution to revenue, however, with many recognising it can be a blunt measure, is there a better way for marketing to showcase its contributions?
Last week, chairman Richard Walker said the budget supermarket wasn’t putting out a Christmas ad so it could invest in supporting its customers.
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Electrical retailer AO World is investing £15m in brand-building across its current financial year as it seeks to drive growth through increased awareness.
The GfK Consumer Confidence Index demonstrates a positive uplift in consumer confidence – but the impact of the Autumn Statement is yet to be felt.
It’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Weeks after the first Christmas ad teasers launched on 1 November, data from System1 and Kantar reveals which are most effective.
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The broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
A few years ago purpose was seen as the solution to any brand problem. But now with even cheerleader-in-chief Unilever stepping back, where does purpose go next?
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
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