Working class marketers face 15.9% pay gap, survey reveals
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Exclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the socio-economic pay gap for full-time workers has lessened, but still sits high at 15.9%.
Despite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
Rajeev Sathyesh takes over as Heineken’s UK marketing director as Michael Gillane moves to Europe to become director of commercial development role.
46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
You’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
Morrisons becomes the latest supermarket to launch a price match initiative, pledging to match either Aldi or Lidl, depending on which is cheaper.
We arm you with all the numbers you need to tackle the week ahead.
Marketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.
Tesco’s recently departed chief customer officer, Alessandra Bellini, has been part of many innovation successes; however, it’s those that didn’t work from which she has learnt the most. She explores these lessons in the latest edition of our series exploring marketers’ mistakes.
We arm you with all the numbers you need to tackle the week ahead.
The amount spent on promotions increased by 4% versus the same month last year, according to data from Kantar, as supermarkets compete to out-do each other on price in an ever-competitive environment.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns, with a stellar jury of senior marketers lined up to determine the winners.
We arm you with all the numbers you need to tackle the week ahead.
Time is the variable that most defines marketing success, because consistent growth is the truest test of a brand and its team.
The fundamentals of marketing – strategy and brand management – continue to be considered by marketers as not fully valued by businesses.
With marketers grappling with new technology and demands, Mastercard’s CMO Raja Rajamannar urges brands to develop their marketing teams to stay ahead of the curve.
More marketers are outsourcing elements of their team than are not – with a lack of skills in-house and shrinking team sizes being cited as reasons.
Purpose doesn’t have to be grandiose, it can be the embodiment of who you are at any point in time. Use this thinking to make the working world work for you.