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IAB urges advertisers to be more creative on mobile
Seb JosephThe IAB has urged advertisers to be more creative in their approach to mobile advertising and shed the “one size fits all” approach for more integrated strategies.
Avis looks to social media to bolster European footprint
Seb JosephCar rental firm Avis has launched a pan-European Facebook campaign, ’Avis ArtCar’, as it looks to focus on long-term engagement via social media to set itself apart from its competitors.
Publicis Groupe digital growth lifts revenue
Seb JosephPublicis Groupe’s third quarter results defied concerns over the state of the Eurozone economies with global revenues up 7.5% year-on-year to €1.42bn (£1.24bn).
B2B skills gaps and John Lewis’s U-turn: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
It’s time for marketers to speak the language of finance, not the other way round
Martin DebooMarketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.