Help us build a picture of life as a B2B marketer
Take part! Marketing Week’s new State of B2B Marketing research is open.
Marketing Week is embarking on a new piece of research aimed at getting under the skin of B2B marketing in 2024.
The State of B2B Marketing survey takes a deep dive into how the role of the B2B leader is evolving, investigating the skills and capabilities needed to succeed. Our research will explore how the priorities of B2B marketers are shifting and whether businesses are committing to greater investment in brand building.
We want to understand which relationships with senior stakeholders are the most valuable to grow influence and impact, from the CEO to the CFO and sales division.
Elsewhere, we want to find out the biggest barriers to success and how marketers can overcome them to secure long-term investment and support.
Russell Parsons, editor-in-chief of Marketing Week, says: “There are so many opportunities and challenges in B2B marketing. From making the case for brand to the evolving relationship between sales and marketing. From the skills needed to succeed to the impact of technology.
“We want to get under the bonnet of them all. To take a snapshot of where B2B marketing is and where it needs to be. Starting with this survey, we will look to paint a picture of B2B marketing now and next.”
With your help, we will be able to explore the reality of B2B marketing in 2024 and where the industry is headed over the next couple of years, the results of which will inform several news stories and features over the coming weeks.
Please take 10 minutes to fill out the survey and help us put B2B marketing top of the agenda.
The survey is open until 22 July and anyone who takes part will have the opportunity to be entered into a prize draw to win one of two £50 Amazon vouchers.
