The Marketing Week Podcast: CMO ambitions, AI and the reality of working in B2B
In the first episode of The Marketing Week Podcast, we explore the transition from CMO to CEO, the implications of the HFSS ad ban, gen AI fears and the reality of working in B2B.
In the first episode of The Marketing Week Podcast, hosts Charlotte Rogers, Lucy Tesseras and Molly Innes are joined by B2B marketing leader and current CMO at Urban Sports Club, Mary-Anne Russell, and Jon Lombardo, co-founder of Evidenza and former LinkedIn B2B Institute lead, to discuss Marketing Week’s new State of B2B Marketing research.
We also debate the impact Labour’s HFSS ad ban will have on advertisers, following years of uncertainty since former PM Boris Johnson announced initial plans back in 2021.
The podcast also covers fears over the accelerating use of artificial intelligence, after WFA research revealed the vast majority of brands are concerned about their agencies’ use of generative AI, and what it takes for a CMO to climb the ladder to CEO following Lysa Hardy’s promotion to the top job at Hotel Chocolat.
Ahead of the next episode in Marketing Week’s new regular series coming soon, find The Marketing Week Podcast on Apple Podcasts, Spotify and Soundcloud.
