Twitter offers UK brands enhanced profile pages
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation. Read full article here.
Brands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation. Read full article here.
Kingfisher, India’s biggest beer by market share, is hoping its sponsorship of English amateur cricket will give it a firmer foothold in the UK and unseat rival Cobra Beer.
Everything Everywhere is readying two simultaneous Orange and T-Mobile campaigns as it looks to emphasise the key differences between its two brands.
Ryanair says higher prices helped offset falling passenger numbers and rising fuel charges in its last quarter, helping the low-cost carrier increase revenue and profit.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.