Why Ladbrokes Coral wants to move ‘beyond just the bet’
Charlotte RogersThe pandemic may have thrown the gambling sector a few curveballs but, a year on from its brand refresh, Ladbrokes Coral has a renewed focus on entertaining the nation.
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The pandemic may have thrown the gambling sector a few curveballs but, a year on from its brand refresh, Ladbrokes Coral has a renewed focus on entertaining the nation.
Consumer research confirmed Bloom & Wild’s suspicion that roses were considered unimaginative, which led it to have the confidence to ban them, earning it a huge boost in sales and acres of press coverage.
BlackBerry is keen to shake off its mobile phone past and reposition the brand as a trusted player in cybersecurity. But shifting categories is something its top marketers admit is a “tall order”.
From Boots and Cadbury to British Airways and the Post Office, Waitrose’s customer director has soaked up a wealth of marketing knowledge working across a variety of British brands during his 37 year career.
The Belgian beer brand is seeking a return to its ‘innovative’ heyday with a fresh focus on artistry and a global rollout of its restaurant concept, Frites Artois.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From an overreliance on simple measures of success to KFC’s turnaround story, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Exclusive new analysis reveals the five brands that have seen the biggest positive shifts in media, brand health and purchase metrics since the start of the year, according to YouGov BrandIndex.
After seeing a surge in sales over the past 12 months, it believes now is the time to capitalise on momentum by adding TV to its marketing arsenal.
The marketing industry has been abuzz with talk of a ‘cookiepocalypse’ over the past year. Here’s a potted history of the key developments, the impact they are having on marketing and advertising and what industry professionals can and should do about it.
With the world of work and brand interactions both becoming more digital, distance will remain a factor in relationships with teams and customers, but forward-thinking marketers are strengthening those connections with strategic use of incentives.
The iconic footwear brand has found a way to bring the digital and analogue worlds together to keep its community of die-hard fans engaged and celebrate 60 years of ‘rebellious self-expression’ under lockdown.
In the latest episode of Marketing Week’s podcast series, former Leon marketing boss Kirsty Saddler discusses her experience feeding the frontline during the first lockdown, her shift to the startup world and why the pandemic has been a “wake-up call” for business.
BBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year.
The CMO of KFC and Pizza Hut’s parent company talks about the value of data and why Yum! Brands is acquiring AI consumer insight firm Kvantum.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From marketers being brave in the context of innovation and advertising, to the need for brands to get their house in order before taking a stand on ethical matters, it’s been a busy week. Here is my take.