What engagement means for brands like Just Eat
Marketing Week PartnerThe food delivery brand knows engagement depends on timing and context, and that getting these right makes the difference to business outcomes.
In-depth features, interviews and insights into marketing’s biggest issues.
The food delivery brand knows engagement depends on timing and context, and that getting these right makes the difference to business outcomes.
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Data is a growing part of how brands target consumers more effectively and personalise services, but it must be assessed through the lens of human emotion.
The world needs brands to be more emotionally intelligent and to show a more caring, compassionate and empathetic side.
The British Army tackled a recruitment crisis head on with the introduction of its long-term brand platform ‘This is Belonging’, which it has evolved over the past five years to completely reshape young people’s opinions of a career in the Armed Forces.
Getting the foundations of measurement right across channels including email, social and search is essential to ensure the most accurate analysis.
As exclusive Marketing Week data reveals one in 10 marketers have been let go over the past 12 months, many in the industry are shaking off the stigma of redundancy and proving they can thrive amid the career carnage of Covid.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Unilever’s long-term strategy to the partnership between Walkers and KFC, it’s been a busy week. I’m stepping in for Russell this week, so here’s my take.
In her first major interview since taking on the top marketing job at Unilever, Conny Braams says the addition of digital to the CMO title has enabled her to accelerate the end-to-end digitalisation of the FMCG giant.
SAP global CMO, Alicia Tillman, sets out her vision for the future of B2B marketing.
Using insight to create valuable, relevant content can form the basis of agenda-setting campaigns for B2B brands, as Festival of Marketing attendees found out.
By getting rid of line management, cutting ‘head of department’ roles and making progression a twice-yearly goal, Jellyfish CEO Rob Pierre claims to have radically overhauled the corporate structures holding back talent retention.
After taking the decision to rationalise its portfolio at the onset of the coronavirus crisis, Birds Eye has reacted quickly to push out new products tailored to the evolving consumer mood.
Wunderman Thompson UK’s Sid McGrath advised Festival of Marketing attendees how to avoid becoming a ‘Humpty Dumpty’ marketing case study, as brands lose sight of how their business is connected.
Too many brands will fail to recognise the obsolescence of their preferred ways to target customers this year, leaving them without a viable solution – unless they act now.