Insights from our roundtable series in partnership with eBay
Marketing Week PartnerTakeaways from our exclusive programme of events for marketers in the FMCG, finance, media and technology, home and garden, and fashion and lifestyle sectors.
In-depth features, interviews and insights into marketing’s biggest issues.
Takeaways from our exclusive programme of events for marketers in the FMCG, finance, media and technology, home and garden, and fashion and lifestyle sectors.
From refining agility to the need for a two-speed strategy and embracing failure, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
Brands need to progress from search keyword strategies to answering real-life questions, and in so doing will increase consumer engagement and insight.
NatWest CMO Margaret Jobling told the Festival of Marketing that brands should always make time to review their marketing activity and refresh their approach, especially with consumer attitudes changing so quickly today.
Former Carlsberg marketer Liam Newton aced the simulator module on the course, more than doubling the share price of fictional tech brand Moon.
Strategy is as much what you don’t do as it is what you do, says Callaly’s former CMO Kate Huang.
Be wary of short-term tactics, says Farfetch’s Adam Cartlidge.
Alex Green of Camelot says the Mini MBA in Brand Management helped to crystallise his approach to marketing.
It’s important to distil what is really important to a brand, says Cancer Research UK’s Holly Holt.
The power of the two-speed plan was a key element of the Mini MBA in Brand Management for Essity’s Nicola Coronado.
Clarity, vision and strategy are the keys to brand management, says L’Oréal’s Lex Bradshaw-Zanger.
The Mini MBA in Brand Management is a wake up call for everyday thinking, says Britvic’s Sandrine Stresser.
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
TSB has been on a two-year journey to better understand its customers and realign its business and brand around their needs.
AB InBev’s in-house agency draftLine has quadrupled in size since it began in 2019 and is now setting its sights on a new test and learn lab.