10 Years of Ritson: The wit and wisdom of Mark Ritson
Marketing Week ReportersTo mark Mark Ritson’s 10th anniversary as a Marketing Week columnist, we have pulled out some of his most memorable putdowns and observations.
In-depth features, interviews and insights into marketing’s biggest issues.
To mark Mark Ritson’s 10th anniversary as a Marketing Week columnist, we have pulled out some of his most memorable putdowns and observations.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
5G mobile networks will be a revolution in immersive media and democratising content creation, taking brands’ relationships with consumers to a new level.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
As one of the largest ecommerce companies in the European web-to-print market, Unitedprint has successfully completed its transformation into a ‘smart business’. Unitedprint summarises its strategic formula in a simple equation: data intelligence + network co-ordination = smart business.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.
Personalisation and brand experiences are evolving to focus more on what they give the customer, with the aim of increasing each one’s lifetime value to the business.
In the latest episode of Marketing Week’s podcast series, Patagonia marketing director for Europe, Alex Weller, discusses how businesses can live up to their purpose and what a Joe Biden administration means for the global climate crisis.
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.
Marketers may assume tech enthusiasts are a large group of free-spending consumers, but new research from YouGov suggests the reality is more nuanced.
Getting bikers to talk about safety required some lateral thinking from Highways England.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the need to market market research to the marketing strategy behind Yum! Brands, it’s been a busy week. Here’s my take.
Passionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
With uncertainty still the prevailing wind, it’s impossible to plan live events with confidence. Consequently, stock in webinars is going up.