M&S Food on its Christmas campaign: Customers told us they don’t want fairy tales
Matt BarkerM&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
In-depth features, interviews and insights into marketing’s biggest issues.
M&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Marks & Spencer and Pizza Hut’s shift to digital, to the role of price it has been a busy week. Here’s our take.
Samsung Electronics’s Sharon Hegarty says breadth of experience can be as important as simply moving upwards when it comes to shaping a career.
Digital platforms extend TV ads’ efficacy to increase brand fame and salience, but you need to create native content, not just repurpose it from broadcast.
Pizza Hut believes a focus on attribution and ROI can help to make its marketing more effective as it shifts to digital.
Consumers rethink what value means in times of crisis. Do marketers need to be more involved when brands do the same?
In the latest episode of Marketing Week’s podcast series, Wagamama’s former CMO Ross Farquhar discusses his redundancy and search for a new job amid the Covid-19 pandemic.
Sport and video games are closely intertwined in the minds of consumers, and on YouTube these interests create rich territory for brands to reach audiences effectively.
Brands chasing growth in the context of 2020 need to be prepared to take ‘calculated risks’ and experiment with new formats, without losing sight of the long-term plan.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.
It’s vital for the modern marketer to examine the impact of storing, enriching and distributing data when and where required, in order to drive business value.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
The growing popularity of ‘buy now, pay later’ brands suggests a disconnect between younger consumers and traditional credit card providers. As we move into an increasingly cashless society, is the concept set to become part of the mainstream shopping experience?