How Diageo kept bartenders’ spirits up during lockdown
Matthew ValentineDiageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
In-depth features, interviews and insights into marketing’s biggest issues.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Nissan’s head of customer experience loves to solve a puzzle whether that’s navigating Covid-19 or communicating the complexity of electric vehicles.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Skipton Building Society had to convince its own stakeholders of the value of brand investment to secure a budget for a successful campaign.
Attracted by the chance to tackle a “thorny consumer issue”, former DFS CMO Toni Wood has swapped sofas for the startup world as she looks to inject some brand building expertise into ecommerce site Ufurnish.
This week it is my turn to offer a view on our key stories and what they mean for you and the industry. From going beyond the hype to analyse the potential for ‘share of search’, to lessons on keeping strategy alive, it’s been a busy week on marketingweek.com. Here is my take.
UK watch time for music-related content on YouTube has been surging, representing an opportunity for brands to reach a deeply engaged audience.
In the latest episode of Marketing Week’s podcast series, founder of lingerie and hosiery brand Nubian Skin, Ade Hassan, discusses the importance of authentic leadership, building a super-talented team and gaining influence in the fashion industry and beyond.
Launched 10 years ago to bring in extra ad revenue for the ailing Independent, the i’s loyal readership provided the launch pad for a much-needed marketing push.
A measure of performance and potential leading indicator for future success, share of search is emerging as a new metric to add to the marketer’s armoury with possibilities that stretch far beyond the hype.