Marketing Week Top 100 2022: The top marketers in general retail
Lucy TesserasMarketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Tag.
In-depth features, interviews and insights into marketing’s biggest issues.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Marketing Week reveals the top 10 FMCG marketers, part of our Top 100 Most Effective Marketers, sponsored by Tag.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the role of loyalty to WeWork’s repositioning and Facebook’s new CMO, it has been a busy week. Here is my take.
Boots launched a platform to engage young shoppers and help them rethink the retailer as a beauty destination.
The legendary music equipment maker automated repetitive tasks such as planning, content approval and delivery, freeing up marketers for more valuable work.
Consumers have become more confident switching brands after the lockdown prompted many to try new products. But, how do companies keep hold of this new customer cohort, while also keeping loyal shoppers happy?
From speeding up campaign creation to trying fresh tactics to engage supporters, the charity has found new ways of working due to Covid-19 it hopes it can keep going forward.
Just a year ago and it was almost impossible to avoid bad news about WeWork, but its new CMO says that’s all in the past as it looks to better communicate its proposition and role in the future of work.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
A thirst for new experiences has inspired Danielle Atkins to travel the world from Russia to Saudi Arabia via brands such as Beats by Dre and Kodak. Now as CMO of the Diriyah Gate Development, she believes she has uncovered the “challenge of a lifetime”.
While any mass return to offices nationwide has been put firmly on the backburner, Giffgaff has much to learn from the phased approach it adopted to getting some employees back to their desks over the summer.
Huge competition and a disrupted sales cycle mean this year’s Cyber Weekend presents a unique challenge to marketers and retailers.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.