Revealed: Marketing Week Masters Brand of the Year shortlist
Marketing Week ReportersA total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
In-depth features, interviews and insights into marketing’s biggest issues.
A total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
It’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
The pandemic may have caused major disruption to the ad market as global brands pulled spend, but cheaper media prices offer an opportunity for savvy companies to do more with less.
The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
Before the coronavirus pandemic struck, the majority of the British public couldn’t name NHS Charities Together, but with its Covid-19 appeal having raised £130m the new challenge is dealing with the attention and maintaining engagement.
With brands increasingly looking to do more with less in the Covid-19 era, is the age of the old school one-stop-shop agency coming to an end?
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Coca-Cola and McDonald’s signalling a return to marketing, to the virtues of zero-based budgeting, it’s been a busy week on Marketingweek.com. Here is my take.
While the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.
Big ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
From the relentless pursuit of perfection at Apple to taking the fight to Uber at ride hailing company Hailo, Gary Bramall has never been scared to throw himself in at the deep end.
The achievements of this year’s CX50 members prove an organisation-wide customer experience mindset is a blueprint for the future as well as the present.
Marketers might be in search of a clean slate post-Covid, but is zero-based budgeting the answer?
We arm marketers with all the numbers they need to tackle the week ahead.
Modelling could help marketers steer a course to recovery post-lockdown and taking a long-term, iterative approach will help them stay on the front foot.