Bacardi’s four-stage plan to get through lockdown and beyond
Molly FlemingThe drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
In-depth features, interviews and insights into marketing’s biggest issues.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Too Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.
Covid-19 has given people a chance to reassess their priorities and build new habits, and marketers now have a crucial role to play in ensuring those positive behaviour changes continue beyond the pandemic.
To maintain trust, comply with regulations and offer more effective personalisation, brands should offer consumers a variety of opportunities to communicate which kinds of content they want to see, when they want to see it.
We arm you with all the numbers you need to tackle the week ahead.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the squeeze on marketing roles to the question of loyalty, it’s been a busy week.
Ahead of the new season kicking off, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
This guide aims to answer three key questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate?
Forget ‘U’s and ‘V’s, this recession will be F-shaped, and Tesco knows from the financial crash that all most brands and retailers can do is minimise their losses.
Companies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
The ability to anticipate and satisfy consumer needs in a rapidly changing market will be key to success during the pandemic and beyond, as the likes of Mastercard and Budweiser have shown.
In the fourth episode of Marketing Week’s new podcast series, former London Sport marketing director Mieke Evans and former head of creative and design at Virgin Atlantic, Michael Stephens, discuss how to nurture your mental health in the age of Covid-19.
The National Lottery operator used TV to show the power of its “play and purpose” message amid the coronavirus crisis, although CMO Keith Moor believes consumers have already moved on from the “stark advertising” of lockdown.
KFC’s UK CMO Meghan Farren discusses rafting an effective comms strategy in a crisis and leading the case for marketing in challenging times