Lessons from 2008: Marketers on surviving recession and carving out career success
Charlotte RogersReflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.
In-depth features, interviews and insights into marketing’s biggest issues.
Reflecting on what they learnt from the 2008 credit crunch, marketing leaders explain how careers can recover amid pandemic and recession.
In a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From declarations of a fresh start for marketing to the threat to global marketers from localism, it’s been a busy week. Here’s my take.
Prior to coronavirus, brands and marketers already had to adapt to customer journeys taking place across a growing number of channels, but the speed and magnitude of the change required are now vastly bigger
A good digital experience is more crucial now than it ever was. So how can retailers make sure their on-site search experience is as seamless, effective and easy to use as possible?
The charity is expecting a £150m funding shortfall this year, but is trying to see not just the risk but the opportunity that the coronavirus crisis offers.
People-based marketing has for too long been seen as the preserve solely of CRM and direct marketing. It’s vital that media adopt customer-centric principles to sit at the heart of the customer journey.
In the third episode of Marketing Week’s new podcast series, Direct Line’s marketing boss Mark Evans talks us through his experience of redundancy and offers some support and advice for those who may be going through it now.
The early days of lockdown gave brands a shot of adrenaline as they quickly adapted to the new reality. But, how are marketing leaders keeping the energy high three months on?
Fuelled by a passion for understanding human behaviour Gary Booker embarked on a marketing career which, despite working at big consumer brands, has seen him drawn towards the scope for innovation and creativity in B2B.
Brands miss out on being seen in a trusted environment where consumers are showing huge engagement and intent if their ads aren’t shown within premium news publishers.
We arm you with all the numbers you need to tackle the week ahead.
The second episode in our B2B podcast series examines what marketers can expect in the weeks, months and year ahead, and how they should react as we head from pandemic to recession.
Channel 4 has made six commitments to anti-racism in light of recent global events and hopes it can use its influence to accelerate real, tangible change across the industry, both on- and off-screen.
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.