How ‘Should’ve gone to Specsavers’ sealed its place in pop culture
Matt BarkerFirst introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
In-depth features, interviews and insights into marketing’s biggest issues.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
The Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
We arm marketers with all the numbers they need to tackle the week ahead.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
Brands appear to have a blindspot when it comes to recruiting marketers from the military community and as a result could be missing out on an untapped pool of talent.
Eharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
Mastercard believes having a head of risk management for marketing allowed it to shift strategy much faster than other businesses when coronavirus emerged.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
Asking clients to keep spending while cutting your own marketing budget is understandable in these times, but the ad industry needs to think about recovery as well as survival.
The charity has seen donations plummet even as demand for its services increase, forcing it to find new ways to raise money and look to a more digital future.
In a bid to devise the best reopening strategies post-lockdown, brands are using behavioural insight to help them strike the right tone amid the collective trauma of Covid-19.