Meet the startup tackling plastic waste with seaweed
Ellen HammettNotpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
In-depth features, interviews and insights into marketing’s biggest issues.
Notpla has been working with brands including JustEat, Unilever and Lucozade and believes it will compete directly with plastic in a few years.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. Brand building, maintaining momentum and marketing fundamentals loomed large this week. All prompted news and analysis on Marketingweek.com. Here is my take.
As coronavirus continues to impact marketers’ behaviour, Tom Fishburne explores why humour is important in tough times both for communicating with customers and your teams.
Accepting the value in being wrong and asking ‘Why?’ at least five times before you reach the answer will help you succeed as a marketing leader, says Conor McKechnie, vice-president at Cytiva (formerly GE Life Sciences).
Operating in “unprecedented times” means all marketers are starting from scratch, but those ready to harness the momentum and energy of lockdown will succeed, says CMO Kristof Fahy.
Marketers and creatives must stick to their brand values during the Covid-19 pandemic, and not be afraid to use influencers to help them produce cost-effective content and communicate with their target audiences.
Wonderbra’s Hello Boys campaign from 1994 is considered one of the most iconic ads of all time. But it almost didn’t happen – until Eva Herzigová walked into the room.
What is the right overall level of investment in paid search and how do you set the right bidding or price levels for when ads are clicked?
In this month’s edition of the Marketing Week Explores podcast, we investigate how marketers are responding to the coronavirus crisis and supporting both employees and customers.
Brands hope that with a mixture of top class customer service, constant newness and engaging content they can retain the swathes of new customers they have attracted since the lockdown began.
Brands that avoid generic messages about staying at home, togetherness or looking to the future with optimism are more likely to resonate with consumers during the pandemic.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
AIG went viral on a shoestring with an emotional story that challenged consumer mistrust of the insurance sector.
Marketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?